B Shane Long
B. Shane Long is Principal at Waveguide, where he brings over four decades of experience in technology design and consulting to help enterprise clients navigate change with purpose, innovation, and clarity. In this leadership role, Shane is deeply involved in shaping strategic direction, mentoring teams, and delivering solutions that reflect Waveguide’s commitment to excellence.
A certified speaker, coach, and trainer with the John Maxwell Leadership Team, Shane also founded The Bigger Fish Group and created the NorthStar℠ Living System, both designed to equip individuals and organizations to thrive. His upcoming book, Don't Eat Your Bait, offers fresh insights into personal leadership, decision-making, and living with intention—drawing on both professional experience and personal conviction.
Outside of work, Shane is a devoted husband, father, and outdoorsman whose inspiration flows from faith, nature, and a lifelong commitment to learning. Whether guiding clients or mentoring through ministry, Shane’s mission remains clear: to help people live lives of success and significance.
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18-Jun-2026W230The Non-Universal Serial Bus: Untangling USB for AV Integration

