SVP Marketing, Creative Realities Inc.
In her role at Creative Realities, Beth leads clients and teams in a persuasive pursuit of technology-driven ecosystems that add purpose, relevance and value to the consumer journey specific to a branded retail environment. Her role on the Board of the Digital Signage Federation provides an ideal platform to inform and inspire new practices under our "new normal". Beth's commercial leadership style blends design thinking and technography so that connected experiences are born of the human experience – not for the sake of gadgetry – and seamlessly integrated in a way that transforms digital bling to bold and better experiences. Her 10-year tenure at Creative Realities now has Beth focused as chief marketing architect and keeper of the value proposition - which now includes a recent acquisition of ReflectSystems, and bringing the marketing of the two companies together under a combined brand experience. She’s deeply involved in bringing key OEM Hardware and Software partners together to help unleash the work we do together and elevate the standard of excellence and elegance in what we create as a community of digital experts. Beth built her profession on Madison Avenue, at global Brand Agencies like DDB and Young & Rubicam – where she helped brands like Colgate-Palmolive stand out across channels – in Latin America, and ExxonMobil win at retail across key marketing in EMEA and China. Of all disciplines, Retail Technology combines her obsessions: Environment & Design Innovation, Modern Art, Retail Safari’s, Travel and Culture. In her downtime you might find her on a plane, on a Soul Cycle bike, coaching young women as part of her mentor program While she’s is a New Yorker inside and out, she and her husband and miniature Goldendooden named Bendel, now reside in Princeton NJ - still within close proximity to the Big Apple.