Cristiano Mazza, is Product Director for Grupo Discabos and CTS for AVIXA. He also serves as the AVIXA Foundation Board President. As an experienced product manager, he is responsible for developing Grupo’s market strategy, managing all brand, product, and manufacturer relationships. His strengths lie in helping brands build stronger presence in the market, promoting education, improving efficiency of distribution, and ultimately increase sales and profits for the organization. Cristiano has also served several years as a board member guiding strategy for AVIXA’s 501(c)(3) charitable Foundation. Its mission is to provide access to skills education, build new career pathways into industry, and facilitate valuable hands-on experiences which inspire the next generation of leaders in the audiovisual (AV) industry.