Jenny Hicks

Jenny joined the technology industry sixteen years ago, holding roles from purchasing to sales, technical support, and market development. Jenny developed a fascination with visual technology early in her AV career and was spurred to challenge her technical ability in project design and support roles where her interest in user trends and how they drive product evolution began.

In 2012 Jenny joined Midwich's technical division as an IP Video Specialist responsible for sales and technical support where she was able to further her knowledge, joining a group of specialists actively easing the ever-converging worlds of AV and IT. In 2013 Jenny progressed to UK Technology Manager, responsible for all technical brands and market development and managing the technology specialists and tech support teams.

Today as Technology Lead for Midwich Group Jenny explores new technology ventures for Midwich globally, provides market analysis, acquisition rationale and central support to all group companies. Jenny served on the Advisory and Trends board for Avixa, has recently served as a judge for the AV experience awards and is a regular public speaker at industry events.