Kristin Roubie, DSCE is an experienced solutions sales and marketing professional with a history of helping clients use the latest interactive technologies to inspire better brand experiences and productive work environments. With 17 years’ experience in digital signage and the ProAV industry, Kristin is working as Elo’s Director of Business Development growing Elo’s presence within the ProAV vertical by connecting with new partners, resellers and industry thought leaders. Spending 11 years on the front lines for a systems integrator has uniquely positioned Kristin to understand the needs, objectives and obstacles of Elo’s customers enabling her to better serve her internal and external clients.