As the Group Chief Commercial Officer at ZetaDisplay, Laila Hede Jensen is on a mission to establish the company as the undisputed leader in Digital Signage. The turnkey solutions provider is renowned for its innovative designs, proprietary software development, seamless global delivery and unrivalled market knowledge. Laila has over 17 years of global sales and marketing experience, holding executive director level positions and presidential roles with leading brands including Samsung, Panasonic, Unilumin and Silicon Valley tech start-ups. Laila was one of the early pioneers of LED display technology and was amongst the first to introduce it to the market and educating end users about the benefits and opportunities of fine pixel pitch LED display technology. Since joining the company in 2020, Laila has repositioned ZetaDisplay on the global stage, evolving from a leader in Nordics and Europe to an internationally recognised brand. She has consolidated the market and unified the different countries into one company who operate in business skill sets to bring premium expertise to each project. She has implemented new SaaS sales models and the first sustainability report from a Digital Signage company, which is leading contributions to a green future for the industry.