Speakers

Laura Herzing
Freelance Producer, Executive Producer, Project Manager

Laura Herzing is a 3x Emmy-Award-winning leader with expertise in AR, experiential, virtual production, animation, VFX, post production and emerging technologies.

With a background in design, Laura got her start working at small ad agencies before making the jump to the vendor side, where she led teams producing live-action commercials and animation projects all over the world.

Laura has been all-in on real-time and virtual production since day one. From using Unreal Engine to animate Chester Cheetah in real-time in 2017, to producing live mixed-reality experiences for every major broadcaster in the US, including 3 Super Bowls in the last 5 years.

Laura is all about building and leading strong teams, managing complex projects, and setting up processes that help streamline production to deliver groundbreaking work.

She lives in Brooklyn with her husband, Dan and their cat, Cassius, and enjoys spilling her coffee in cities around the world.