Lee began his career 20+ years ago in a traditional advertising role and moved to a digital signage focus as technology caught up with the demand for digital. Lee has been involved in the deployment of over 120,000 digital experiences throughout multiple verticles. After being a buyer of signage technology at both Omnicom and Berkshire Hathaway, Lee served as CEO for Reflect Systems before the CRI/Reflect merger in 2022. As President of Sports and Entertainment, Lee provides strategic planning for many areas of the company and is primarily responsible for strategic growth initiatives.