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Marcos Terenzio

Marcos Terenzio

Senior Director, Digital Experience, IA Interior Architects

I am an artist, strategist, creative director, designer, and digital visionary with 25 years of international award-winning experience delivering ground-breaking design for Fortune 500 clients.

I utilize integrated approaches to effectively engage, communicate, captivate and deliver results on business objectives. I oversee the integration of strategy, creative, and brand experience that converge with technology, and innovation. 

Currently I am Senior Director, Digital Experience at IA Interior Architects, where I oversee the Digital Experience Design practice for IA. My focus is to help our global teams and clients seamlessly blend digital experiences within physical environments, through strategy, design, and execution of user centred experience design, to deliver immersive experiences within physical spaces and virtual worlds.

In my previous role as VP, Creative & Strategy at iGotcha Media, I led the brand transformation of a Digital Signage company. Leveraging my portfolio, branding background, design agency experience, and my subcontracted experience design team, I empowered the firm to re-position as an Integrated Brand Experience agency.

Before this, I created and led the Digital Experience division for Shikatani Lacroix Design (SLD) one of Canada's leading Branding, and Retail Design agencies, where I oversaw all strategy and creative for digital experiences that integrated into the branded environment.

Prior to SLD, I helped launch a digital agency named Alchemy for one of Canada’s largest privately owned communications companies SJC. I provided strategy, lead creative direction, and design for omni channel communications.

I was also head of creative and a founding member of a successful boutique agency named Spot Digital, who continued on as my outsource digital experience team at SJC, SLD, iGotcha, and IA.

Sessions

Strategic Show Partner

Crestron

Supporting Show Partner

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