Rochelle Richardson (formerly Burt) has spent 30+ years in the Exhibitions, Events and Hospitality Industry in various leadership roles implementing effective strategies to steer companies to unparalleled growth and lead award winning teams. Rochelle is currently the Senior Vice President, Exposition and Event Services for AVIXA InfoComm USA. Rochelle joined AVIXA in March 2019 and leads the growth strategy for the audiovisual and integrated experience association’s largest trade show in North America. InfoComm ranks on Trade Show Executive Magazine’s Gold 100 and TSNN’s top US trade show lists. Previously, Rochelle held the position as Vice President at LIGHTFAIR® International (LFI) where she led an award-winning team for more than 12 years. Rochelle joined AMC, Inc. - LIGHTFAIR International in 2007 as an Executive Director before being promoted as LIGHTFAIR’s Managing Director and eventually to Vice President. Rochelle was responsible for sales, attendee relations, conference programming and operations. LFI was North America’s largest annually held architectural and commercial lighting trade show and conference program and was consistently ranked by Tradeshow Executive Magazine and TSNN as one of the top 100 trade shows in the U.S. under her leadership. Rochelle spent six years with NCR-a leading Fortune 500 Company- as the Global Director of the Retail Solutions Division (RSD)- Marketing Services. With global responsibilities to manage Marketing Services for Americas, CLA, Canada, EMEA, APAC, and Japan, Rochelle was consistently recognized for outstanding leadership, performance, and a contributor towards NCR’s growth. Rochelle obtained her CEM Certification in 2011 and is a member of International Association of Exhibitions and Events™ (IAEE) and Meeting Professionals International (MPI). Rochelle serves on the Orange County Convention Center Executive Client Advisory Committee and Trade Show Executive Magazine’s Editorial Board. Rochelle is the recent past IAEE Diversity, Equity, and Inclusion Chair (2019 – 2021).