IC26 Branded Triangle

Las Vegas Convention Center
Las Vegas, Nevada
Education: June 13-19 | West Hall Meeting Rooms
Exhibits: June 17-19 | North & Central Halls

Headline Partner
Shure

Speakers

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Sam Phenix - Phenix Consulting

Sam Phenix

CEO/Founder, Phenix Consulting
United Kingdom

With over 25 years in the display technology and AV industries, I’ve led innovation at the intersection of engineering, business development, and corporate strategy. I’ve held leadership roles at globally recognized companies including Leyard, Planar, Intel, Dell, and Barco — driving product vision and execution across a wide range of professional markets.

Today, I partner with clients as a strategy consultant and advisor, leveraging deep expertise in display technologies to support product development, innovation roadmaps, strategic partnerships, and investment opportunities. I bring a collaborative, forward-thinking approach to solving technical challenges and unlocking new business value. 

I’m proud to contribute actively to the AV and display communities. I’ve served as Chair of the AVIXA Board of Directors and as a director at large for the AVIXA Foundation. Within the Society for Information Display (SID), I currently serve on the Board of Directors as Chair of Community Engagement, in addition to several committee roles. I also serve on the advisory board of frame:work, a global community dedicated to advancing the role of creative technologists in immersive and experiential design.

I’m a frequent speaker on display technology, innovation strategy, and the evolving role of AI in AV. Recognitions such as NewBay Media’s Industry Innovator (2017) and AVIXA’s Women in AV Award (2018) reflect my commitment to shaping the future of professional AV and supporting greater industry engagement.

Sessions