Sam is the VP of Content Delivery for AVIXA, focusing on the organization’s digital transformation through improved user experiences and access to products. In her role, Sam oversees AVIXA’s digital products and portfolio including the AVIXA Xchange and AVIXA.org, as well as the delivery and distribution of content and video for the industry. Her background includes over 15 years in digital media and products, working with brands such as AccuWeather, USA Today (Gannett), The Weather Channel and AOL to drive user experience, audience engagement, and content integration.