Samantha Powell serves as the Manager, Industry Advocacy at AVIXA and brings over ten years of experience working in marketing and business development. She is passionate about expanding the AVIXA brand through audience acquisition efforts and cultivating relationships with valued strategic partners, emphasizing AVIXA as the catalyst for growth and hub of information for the pro-AV industry. She has worked within various industries throughout her career, including architecture and interior design, government IT sales, and a home building trade association. Samantha’s dedicated focus on increasing brand awareness and improving client acquisition and retention strategies has allowed her to create longstanding relationships for a portfolio of Fortune 500 companies including Boeing, General Motors, American Express, Lowe’s, and Dell. Samantha utilizes her knowledge for growing strong business relationships with clients by understanding their workflows and challenges and strategizing methods to achieve their objectives.